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Economic downturn is affecting the purchasing decision of online consumers and demanding flexible options from retailers. According to a survey commissioned by NCR Corporation, 72% of consumers are looking for flexible online retailers and 53% consumers do research about products and services frequently. 46% consumers want to receive price comparison, new product details, and coupons through online and 49% of users frequently shift between the retailers to gain better value.

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Real estate price corrections in Hyderabad being prevented by extensive market inefficiencies, cartels and unscrupulous business practices.

In a free market economy, demand and supply create a check on unrealistic prices – at least that is what theory says. So when demand is less, then prices should fall.  This is not happening in Hyderabad, though the real estate market has been down for over a year.  The correction in pricing has been minimal compared to the unrealistic growth in prices earlier (for several years).  Plus, it has not factored in and reduced prices because of the new reality – the reduced number of buyers today and the buying power of the current buyers.

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A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers.

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Online frauds such as phishing attacks increased in 2008 and are likely to increase more in 2009, as there is a greater chance of vulnerability of innocents fall pray in a downturn. According to Federal authorities, online fraud increased by 33 percent in 2008, rising for the first time in the last 3 years. In a similar report by Gartner shows that, 5 million online customers lost money to phishing attacks during the year ending September 2008. Experts feel that people with economic woes are an easy pray to online fraud, as they tend to accept mails such as job vacancies, lotteries, inheritances and overseas money transfers.

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In the area of broadband, India has a lot of catching up to do. According to Point Topic, India has fewer broadband connections than Hong Kong, a region it out-populates by nearly a billion people. Broadband penetration is estimated to be around 0.5% in India. By December 2008, India has only 5.52 million broadband subscribers, far short of the target of 9 million by 2010 set by the broadband policy in 2008.

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A blog is an online journal that allows post information, opinions, thoughts and other material online. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important feature of the blogs.

Purpose of Blogging:
The major purpose of creating a blog is to get exposed to the online world with views and outlooks. The following are some other popular purposes of blogging –

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US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & Fitness is the fastest growing category online followed by Books & Magazine in dollar sales.

Historic Trends
If the data provided by ComScore is observed, year 2007 had better growth rates YoY, when compared to 2008. This is mainly due to the positive environment in the economy and high consumer confidence. Q2 and Q3 maintained the highest growth rates till now (Q1-2009) with 23 percent each YoY. It can be observed that Q4, which is crucial for the businesses for the entire year, didn’t had the highest YoY growth rate when compared to Q3.

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Online desk research is a systematic examination of the available online sources and data in the context of a research objective. In many research assignments, initial desk research is strongly recommended before primary research to gain background knowledge of a subject as well as get useful leads that will help to get the maximum from a research budget.

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Online reviews are gaining more credibility and are influencing more and more online buyers. According to Opinion Research Corp., 84% of Americans say online reviews influence their purchasing decision. In a similar survey conducted by Rubicon Consulting, online reviews are more influential and come just only next to word-of-mouth publicity.

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Choosing a blog hosting service is a crucial decision for the success of the blog. It is essential for the blogger to choose a right platform for blogging based on his requirements. Each blogging service has its own uniqueness. However, it is only when they are chosen properly, that they can be used efficiently.

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