Developing A Strategic Approach On Non-Technical Issues While Turning Out Videos Rapidly
In a recent talk before the Streaming Media East Conference, on how to turn out videos rapidly and in quantity, Louis Broom Manager of SMSGH World Wide Creative Services Division of Microsoft, emphasized that other factors besides just technical innovations are involved in rapid video production.
One real time saver is preproduction of complex elements on the video. This can include, for example more generic types of motion graphics. Broom’s company has a studio in North Carolina that makes these motion graphics and fits them into the video.
An important non-technical maneuver, which really helps with effective allocation of resources, is the determination, ahead of time, about the impact they want the video to make. This determination includes answering such questions as What audience is being targeted? What does the audience need to get out of the video? After answering these questions, they can properly allocate resources.
If a company comes in with a really important project, that targets a specific audience that needs a high quality presentation, then Broom’s company will allocate more resources. But if an organization comes a long with a low priority project, to make an informational demo movie about doing something which isn’t life saving, etc. then even if they demand a Hollywood Motion picture quality video, Broom’s company will encourage then to vastly tune down their expectations and make the video they need.
One important implication of this preshoot analysis of expectations, is that rapid video production involves close collaboration and partnering with the client, in order to help him achieve the goals he is really interested in accomplishing, and not the goals he thinks he needs to reach.
Broom then gave a humorous example, which illustrated his point. He was approached by an organization that wanted to shoot a video on top of Mt. Renier, but they didn’t have the money. After talking with them, he learned that they wanted to demonstrate through a visual example, that their organization had worked hard, for many years, and has, as it were, climbed the mountain of success. They were ultimately convinced to shoot the scene in a studio setup to simulate the mountain, and everyone was happy. The point is that part of the process of rapid video production, is integration of the project with real world priorities. So recapping, by having a targeted goal, a targeted audience and accurate expectations of the needed impact, it becomes possible to rapidly calibrate the amount of resources needed for a given project. The resources and time saved in one project will then be diverted to assist the completion of another project.
Thanks to Winmax Video of California for presenting this report. Winmax is a Video Production company producing corporate videos, trade show video , restaurant video, and other business videos, with a rapid turn around time.
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