Having Fun And Making Money At The Crossroads Trade Show
The crossroads trade show at blackbox is a different sort of trade show. You didn’t see any booth presenters dressed to kill. You didn’t see anyone obviously pushing a product, and that was very striking. And the oddest thing about it was the official trade show video. Based at Blackbox’s corporate headquarters, you won’t see any died in the wool corporate types. No ties, no suits, no long skirts. But you did see a lot of fun. So much fun and excitement, in fact, that before I knew what they were selling, I could see that their trade show was a success.
Participants were moving everywhere, on skateboards, skating across the equivalent of their convention center floor, skating down steps, skating up the podium, and having a rollicking good time.
If you haven’t guessed yet, blackbox is a major skateboard, and skateboard culture product distribution company. And this trade show was the idea of CEO Frank Messemen. You don’t have to read Frank’s cv to know that he’s a product of the skateboard culture himself, and he really knows how to put on a good time for his fellow skate board enthusiasts and merchants. There was barbecue, and music, and the performers were not Hollywood paid trade show attention grabbers They were representatives of the various businesses that were represented in the show. And by the looks of the video, many if not most of the people who pedal skateboard culture products are aficionados of skateboarding.
What truly impressed me about watching the show through videos, was that no one was trying to sell or push their products. And yet, it was obviously to me, that the good time, being had by all was going to be enough to push products. Because, since everyone was having such a great time at the skate board scene, they and their customers are going to have to have the latest and best in skate board equipment, to keep up.
This report was brought to you by Winmax Video of California. Winmax is a video production company dedicated to the production of Corporate video, trade show video, restaurant and other types of business videos.
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